According to PsPrint, beginner graphic designers charge rates starting as low as $75 for jobs like flyers, brochures, and business cards. Notably, freelance graphic designers often sell this type of project in a package-say, eight designs for $50.ĭesign for print business collateral also falls on the lower end of the projects we’ve highlighted. According to graphic designers on Quora, they can start as low as $5 per graphic and range up to $40 – $65 for more experienced designers and complex designs. Simple social media graphics are one of the lowest cost design projects. Social media graphics: $5–$10 per graphic Factors like the complexity of the design and the number of pages are the biggest determinants here. The number of pages, whether the site is custom or built from a template, and the complexity of the design can all yield huge swings in price.Įksposure estimates the average cost of turning copy into a fully designed and formatted ebook falls around $1,000. Web design rates vary a lot, even by our standards here. Variation within that range comes down to the number of logo options that are mocked up, revision cycles, whether you start from a template or from scratch, and of course, the experience level of the designer.įor an average high-quality site with 5-6 pages, Thumbtack provided the estimate above. Thumbtack estimates this range based on their nationwide network of freelance graphic designers. That said, we’ve pulled together some broad estimates of the average pricing for 5 common freelance graphic design jobs. They vary based on the type of work, the scope of the work, and more. Project-based design rates are a little more difficult to compare side-by-side. Average freelance graphic design rates by project Based on those estimates, we’d say $25-30 per hour is a good benchmark for where beginner rates start. PayScale, accordingly, places the overall average a little higher, at $29.55 per hour. That means the rates of more seasoned graphic designers aren’t as well represented in these numbers-so these rates are the floor, not the ceiling. It’s also important to note that many graphic designers shift toward project pricing as their rates and experience go up. Given the realities of Upwork as a freelancer website, it’s safe to assume that their data skews more heavily toward entry level graphic designers-so designers should think of that $25/hour average as more of a starting point than a cap. Within that, there’s a wide range of anywhere from $15–$150 per hour. They do, however, vary greatly based on the experience of the designer.Īccording to Upwork’s own internal data, the median hourly rate for a freelance graphic designer on their platform falls between $15 – $35 per hour, with an average of $25 per hour. Hourly rates are one of the easiest ways to compare pricing since they don’t have to factor in the specifics of individual projects. To quote potential clients, then, they estimate how many hours the work will take and multiply by their per hour rate. When most graphic designers launch their freelance business, they start working at an hourly rate. What is the average hourly rate for a freelance graphic designer? Let’s take a look at some average rates and pricing for a freelance graphic designer at a variety of experience levels. To make things a little easier, we’ll start by setting some guardrails. Benchmarks: Freelance graphic design rates in 2021
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